POV Beauty

our next genconcept

Designed for makeup, packed with skincare benefits. Flawless application meets real results.

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amp it

Amplifying lip ampoule Moisturizing lip ampoule provides ...

$20.50

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dew it

Serious skin prep regimen that provides radiant, dewy ski...

$125.50

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drench it

Soothing priming milk A nourishing priming milk essence t...

$31.50

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drip it

Glowing Skin serum A lightweight glow serum for the face ...

$32.50

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glaze it

Makeup primer Adhering tack primer that provides a glazey...

$25.50

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whip it

Lightweight deep moisturizer A lightweight whipped face m...

$34.50

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shrunk it

Mini skin prep Whether you’re testing the full regimen, c...

$74.00

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DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

patented technology, trending ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

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01

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

02

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

03

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

04

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

beauty from every angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.